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Honey Butter Craze
Honey Butter Chip (also known as 허니버터칩 in Korea, ポテトチップスしあわせバター, Happiness Butter Potato Chips in Japan)〔(알려지지 않은 '허니버터칩' 탄생 사연 ). Wiki tree. Retrieved November 18, 2014〕 is the latest trendy snack produced by Haitai-Calbee Confectionery Co., Ltd on Early August 2014. This snack is popular so that it has created a new trend called the Honey-Butter Craze among South Koreans.〔(허니버터칩 열풍, 품귀 현상에 끼워 팔기까지 등장! ‘열풍 언제까지 이어질까? ).Moneytoday Network Inc. Retrieved November 26, 2014〕
==Overview==
The Honey-Butter Craze, or ''Honey Butter Yeolpung'' (or craze, Korean: 열풍, Chinese: 熱風) is a term use to describe a craze brought by Honey Butter Chip which first came out in Korea in August 2014. Honey Butter Chip is a product of Haitai-Calbee Co., a joint company of Korean Confectionery Company Haitai and Japanese Confectionery Company Calbee.〔(Establishment of Korean Joint Venture Company by CALBEE, Inc )〕 The formal version of Honey Butter Chip named ‘Happiness Butter Potato Chips’ was produced by Calbee in Japan, 2012. This honey flavored buttery potato chip did not gain popularity in Japan and was only sold during a limited period of time.〔(잘 알려지지 않은 '허니버터칩' 탄생 사연 ). Wiki tree. Retrieved November 18, 2014〕 However, when Honey Butter Chip was introduced in Korea by Haitai-Calbee in August 2014, it got an explosive response from the young consumers and quickly spread through Social-Network-Service during the last quarter of 2014 and the first quarter of 2015.
Haitai-Calbee enjoyed a tremendous popularity with Honey Butter Chip that it was not available in stores and they were being resold online for three times of its original price.〔(Honey Butter Chips: Six things to know ). The Korea Times. Retrieved November 23, 2014〕
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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